About Flora - Top Realtor & Multi Industry Leader

Flora Anafcheh Reset Coach and Top Realtor

My Story

For over 25 years, I've lived and breathed real estate. From starting my career in one of the toughest markets, land development, to expanding into luxury homes, investment asset building, and international markets, I've seen every side of this business.

I achieved success as a Top Realtor in Toronto. But my path wasn't always smooth. Like many agents, I faced burnout, unpredictable income, and the pressure to fit into the "sales personality" mold that never felt true to who I was.

The turning point came when I realized that long-term success in real estate doesn't come from scripts, cold calls, or trying to be someone you're not, it comes from self-leadership, clarity, authenticity, staying true to your values, and aligning your business with your natural strengths.

That realization sparked my mission: to help other agents reset their careers and create the business and life they've always wanted.

My Professional Biography

Today, I'm proud to be both a Realtor and Reset Coach serving personal, real estate, and corporate clients. My coaching blends everything I've learned over 25 years in real estate and 35+ years of multi industry business leadership across two continents, with science backed techniques drawn from neuroscience, cognitive psychology, and performance science.

Through The Reset Coaching, I provide coaching consulting services for real estate agents and professionals who want more than just quick wins, they want:

Predictable income and consistent closings

A business that reflects their values and personality

Confidence to attract clients authentically

A sustainable lifestyle without burnout

As a real estate coach, my focus is on coaching for real estate agents globally who are ready to stop hustling aimlessly and start leading with clarity and purpose.

Beyond Real Estate

Flora's journey extends far beyond real estate. With over 35 years of international experience, from translation services with the UNDP, to navigating Dubai's dynamic business landscape, to building success in Canada's markets, she understands what it means to face burnout, change directions, and reinvent yourself across multiple life chapters.

Having personally experienced her own "what's next?" moments as a woman over 40, Flora discovered a crucial truth: you're not broken, burned out, or "too late." The problem isn't you, it's that generic advice often ignores the unique needs and strengths that come with lived experience.

This perspective is what makes The Reset Coaching different. Flora doesn't offer quick fixes or one size fits all strategies. Instead, she helps clients transform what they've been told are "limitations" into their greatest assets, turning midlife transitions into authentic new chapters of growth.

Why I Do This Work

I know what it feels like to question whether you're cut out for the path you've chosen, in real estate, business, or even life itself. I've been there. I've faced burnout, identity shifts, and the challenge of reinventing myself in different markets and life stages.

That's why my coaching is both personal and practical. It's not about forcing you into someone else's mold, it's about helping you recognize that your so-called weaknesses are often your greatest strengths. Whether you're an agent striving for consistent success or a woman navigating a new chapter, my mission is to help you reset, reclaim your confidence, and design a future that truly fits who you are.

Credentials & Expertise

Built on a foundation of proven experience and continuous learning

Professional Certifications

Certified Professional Coach (CPC) Real Estate Broker License Neuroscience Based Coaching Certification Emotional Intelligence Practitioner

Industry Experience

23+ years in Real Estate 500+ successful transactions Top 1% performer in market Team leadership & development

Coaching Success

98% client satisfaction rate Average 300% business growth Specializing in career transitions

Techniques

Cognitive Behavioral Techniques Neurolinguistic Programming Positive Psychology Framework Goal Achievement Science

My Coaching Philosophy

Personalized Approach

Every individual has unique strengths, challenges, and goals. My coaching is tailored specifically to your situation, learning style, and desired outcomes.

Science Based Techniques

I utilize proven techniques from neuroscience, psychology, and behavioral science to create lasting change rather than temporary motivation.

Action Oriented Results

While mindset is crucial, transformation happens through consistent action. I help you create clear, achievable steps toward your goals.

Holistic Transformation

True success encompasses both professional achievement and personal fulfillment. I help you align your career with your values and life vision.

Core Values That Guide My Work

The principles that shape every coaching relationship

Integrity

Honest, transparent communication and unwavering commitment to your best interests.

Empowerment

Building your confidence and skills so you become your own strongest advocate.

Excellence

Continuous learning and improvement to provide you with the highest quality guidance.

Authenticity

Helping you discover and express your true self in both business and personal life.

Why I'm Passionate About Coaching

"There's nothing more rewarding than witnessing the moment when someone realizes they have the power to transform their life. After years in real estate, I discovered that my true calling was helping others unlock their potential."

"I've seen too many talented professionals struggling not because they lack ability, but because they lack clarity, confidence, or the right strategies. Coaching bridges that gap."

"Every client brings unique gifts to the world. My role is to help them identify those gifts, overcome what's holding them back, and create a path forward that aligns with their deepest values and highest aspirations."

A Personal Touch

When I'm not coaching, you'll find me exploring new hiking trails, reading the latest research in neuroscience and psychology, or spending quality time with my family. I believe that a coach who actively pursues their own growth and fulfillment brings more to every coaching relationship.

23+

Years of Experience

98%

Client Success Rate

300%

Average Growth

Ready to Break Through?

If you're ready to move past stress, uncertainty, and burnout and build a business that truly supports your life, I invite you to explore my programs.

Explore My Coaching Programs Book Your Complimentary Strategy Session